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The Marketing suite (beta) lets you create and manage email marketing campaigns inside Spott: design them in an interactive builder, send them to a recipient list, and track opens, clicks, and unsubscribes.
Marketing campaigns are one-off, designed email sends to a list, such as a newsletter. For automated multi-step outreach sequences, use Campaigns instead.

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Enable Marketing

  1. An admin enables Enable Marketing under Settings → Features (Communication section). Read the setup guide Spott shows before confirming.
  2. Configure a sending domain under Settings → Domains and add the DNS records shown there. You can only send from sender addresses registered on a verified domain. See the step-by-step sending domain guide, including DNS troubleshooting.
Once enabled, Marketing appears in the sidebar under Tools.
A newly verified domain still needs to build a sending reputation before you send at volume. Before your first campaign, read the email deliverability best practices: domain warm-up, list hygiene, and content optimization.

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Create a marketing campaign

On the Marketing page, click New campaign and give it a name. You can also use Import HTML Template to start from an existing HTML email.
Importing an HTML template costs 50 credits, charged once for the import. Sending with the imported template afterwards costs nothing extra.
The campaign editor is a split view:
  • On the left, the drag-and-drop email builder: design the email with rows, images, buttons, and text blocks. You can save rows to reuse across campaigns. Switch the builder between desktop and mobile to check how the mail lands on a phone, and edit it in either.
  • On the right, the campaign details:
    • Audience: pick a List of candidates or contacts as recipients.
    • Send time: send immediately or Schedule delivery for a specific date and time.
    • Sender settings: the mailbox the campaign is sent from, on your verified domain.
    • Subject: the subject line and the preview text.
The marketing campaign editor
Use Preview to check the result and Send test to send it to yourself before the real send.

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Sending requirements

Spott blocks the send until the campaign is compliant:
  • A subject line and an audience are set.
  • The email contains an unsubscribe link (required for GDPR compliance; the editor shows you how to add one).
  • The sending mailbox is on a verified domain.

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Track results

The Marketing page with campaign statistics
The Marketing page shows the tracking numbers per campaign: total sends, delivery rate, open rate, click rate, and the bounce and unsubscribe rate.
The click rate counts total clicks. Spott does not differentiate between the links in your email, so two clicks on two different buttons count the same as two clicks on one.
After sending, the Recipient Activity tab lists every recipient with what happened: delivered, opened, clicked, bounced, unsubscribed, reported as spam, skipped, or failed.

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Suppressions

If a person has unsubscribed, had an email permanently bounce, or reported an email as spam, they are excluded from all future marketing campaigns automatically and show as skipped. Marketing opt-outs are also visible on the candidate’s Consent subtab.