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The Marketing suite (beta) lets you create and manage email marketing campaigns inside Spott: design them in an interactive builder, send them to a recipient list, and track opens, clicks, and unsubscribes.
Marketing campaigns are one-off, designed email sends to a list, such as a newsletter. For automated multi-step outreach sequences, use Campaigns instead.

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Enable Marketing

  1. An admin enables Enable Marketing under Settings → Features (Communication section). Read the setup guide Spott shows before confirming.
  2. Configure a sending domain under Settings → Domains and add the DNS records shown there. You can only send from sender addresses registered on a verified domain. See the step-by-step sending domain guide, including DNS troubleshooting.
Once enabled, Marketing appears in the sidebar under Tools.
A newly verified domain still needs to build a sending reputation before you send at volume. Before your first campaign, read the email deliverability best practices: domain warm-up, list hygiene, and content optimization.

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Create a campaign

The Marketing page with campaign statistics
On the Marketing page, click New campaign and give it a name. You can also use Import HTML Template to start from an existing HTML email. The campaign editor is a split view:
  • On the left, the drag-and-drop email builder: design the email with rows, images, buttons, and text blocks. You can save rows to reuse across campaigns.
  • On the right, the campaign details:
    • Audience: pick a List of candidates or contacts as recipients.
    • Send time: send immediately or Schedule delivery for a specific date and time.
    • Sender settings: the mailbox the campaign is sent from, on your verified domain.
    • Subject: the subject line and the preview text.
The marketing campaign editor
Use Preview to check the result and Send test to send it to yourself before the real send.

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Sending requirements

Spott blocks the send until the campaign is compliant:
  • A subject line and an audience are set.
  • The email contains an unsubscribe link (required for GDPR compliance; the editor shows you how to add one).
  • The sending mailbox is on a verified domain.

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Track results

The Marketing page shows the tracking numbers per campaign: total sends, delivery rate, open rate, click rate, and the bounce and unsubscribe rate. After sending, the Recipient Activity tab lists every recipient with what happened: delivered, opened, clicked, bounced, unsubscribed, reported as spam, skipped, or failed.

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Suppressions

If a person has unsubscribed, had an email permanently bounce, or reported an email as spam, they are excluded from all future marketing campaigns automatically and show as skipped. Marketing opt-outs are also visible on the candidate’s Consent subtab.