Marketing

The Marketing suite (beta) lets you create and manage email marketing campaigns inside Spott: design them in an interactive builder, send them to a recipient list, and track opens, clicks, and unsubscribes.

​

Enable Marketing

1. An admin enables Enable Marketing under Settings → Features (Communication section). Read the setup guide Spott shows before confirming.
2. Configure a sending domain under Settings → Domains and add the DNS records shown there. You can only send from sender addresses registered on a verified domain. See the step-by-step sending domain guide, including DNS troubleshooting.

Once enabled, Marketing appears in the sidebar under Tools.

​

Create a marketing campaign

On the Marketing page, click New campaign and give it a name. You can also use Import HTML Template to start from an existing HTML email. The campaign editor is a split view:

• On the left, the drag-and-drop email builder: design the email with rows, images, buttons, and text blocks. You can save rows to reuse across campaigns. Switch the builder between desktop and mobile to check how the mail lands on a phone, and edit it in either. The color picker offers your brand colors as swatches, set once by an admin under Settings → Branding → Email editor colors.
• On the right, the campaign details:
  • Audience: pick a List of candidates or contacts as recipients.
  • Send time: send immediately or Schedule delivery for a specific date and time.
  • Sender settings: the mailbox the campaign is sent from, on your verified domain.
  • Subject: the subject line and the preview text.
  • Files: attachments that go out with the campaign, such as a brochure or a salary guide. See attachments below.

Use Preview to check the result and Send test to send it to yourself before the real send.

​

Attachments

The Files section in the campaign details, between Subject and Send test, takes the files every recipient receives with the mail. Add file offers Choose file from Spott, from any file in the workspace, or Upload file from computer, and dragging a file in works too. A campaign takes up to 10 files and 15 MB in total, and the section header shows how much of that you have used. PDF, Word, Excel, CSV, and image files are accepted. Files can only be added while the campaign is a Draft, by users with the Manage Marketing Campaigns permission. The files go to every recipient as real attachments, test sends included, so check the total size against what your audience’s mail servers accept. Duplicating a campaign copies its files, and a file you upload here is also saved to the workspace’s files.

​

Sending requirements

Spott blocks the send until the campaign is compliant:

• A subject line and an audience are set.
• The email contains an unsubscribe link (required for GDPR compliance; the editor shows you how to add one).
• The sending mailbox is on a verified domain.

​

Track results

The Marketing page shows the tracking numbers per campaign: total sends, delivery rate, open rate, click rate, and the bounce and unsubscribe rate. When deliverability, bounces or unsubscribes reach a level that puts your domain reputation at risk, the page flags it rather than leaving you to notice a number drifting. Treat a flag as a reason to stop sending and fix the list, not as a statistic: inbox providers judge the sending domain, so a bad campaign costs you the deliverability of the recruiter emails that go out from the same domain afterwards. See email deliverability. After sending, the Recipient Activity tab lists every recipient with what happened: delivered, opened, clicked, bounced, unsubscribed, reported as spam, skipped, or failed. Filter and sort that list to turn it into a working list rather than a report. Filter to everyone who clicked and you have the people worth a call this afternoon; filter to the bounces and you have the addresses to fix before the next send.

​

Suppressions

If a person has unsubscribed, had an email permanently bounce, or reported an email as spam, they are excluded from all future marketing campaigns automatically and show as skipped. Marketing opt-outs are also visible on the candidate’s Consent subtab, and everyone suppressed is listed under Tools → Compliance → Suppressions, with the reason and the campaign or automation it came from. Marketing goes by the person, not the address: if any one of someone’s email addresses is suppressed, the whole person is left out of the campaign. To keep someone out of marketing without blocking anything else, add their address yourself with the reason Manual (marketing). See block an address yourself. Spott also checks every address before it sends. An address that turns out to be non-existent or undeliverable is not sent to, because every hard bounce counts against your sending domain’s reputation, and a list with a handful of dead addresses can hurt delivery for everyone else on it. Those recipients show as skipped too, with nothing to tell them apart from an unsubscribe or an earlier bounce. When someone who never opted out is skipped, check the email address on their record before the next send.