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WhatsApp Business lets you message candidates and contacts from your organization’s WhatsApp business number, rather than from your personal WhatsApp account. Because it runs on a business number, you can send an approved template to many recipients at once, which makes WhatsApp usable for outreach at the scale you already use email for.
This is not the same integration as WhatsApp. That one syncs the conversations from your own WhatsApp account into Spott and keeps them private to you. This one sends from a business number using approved templates. You can run both, and they sit next to each other in settings.

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Connect

Go to Settings → Accounts, find WhatsApp Business under Messaging, and click Connect. It sits directly under the personal WhatsApp integration, described as “Send bulk messages from your business account”, so check you are connecting the right one of the two.
WhatsApp and WhatsApp Business, both under Messaging in Settings → Accounts

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Send a message

Open Send WhatsApp Business message from a candidate or contact, or from a selection in a list.
The Send WhatsApp Business message dialog, with the sending number and the approved templates to choose from
The dialog has three parts:
  • From, the business number the message is sent from. If your workspace has more than one, pick it here.
  • To, the recipients. Add as many as you need: this is the same field whether you are messaging one person or a few hundred.
  • The templates, shown as cards. Click Select on the one you want to send.

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Templates

Every WhatsApp Business message goes out as a template. You cannot type a free-form first message the way you would in a normal WhatsApp chat, because WhatsApp itself requires businesses to use pre-approved wording when they start a conversation. Each template card tells you what you are picking: Templates carry variables, written like { Recipient > First Name } and { Job > Name }, which Spott fills in per recipient when it sends. That is what makes one template work for a whole list: everyone gets their own name and their own job, not a generic blast.
Read the body on the card before you send, not just the name. The template name is yours, but the wording is whatever WhatsApp approved, and it is the wording that reaches the candidate.

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Sending in bulk

Because a template is pre-approved and its variables resolve per person, one send can cover a whole shortlist: an interview reminder to everyone booked tomorrow, a status update to everyone waiting on a decision, a first-day briefing to a batch of starters. Add the recipients to To, pick the template, and send. Each person receives their own message on their own thread, so a reply comes back as a normal conversation rather than into a group.
WhatsApp is a more personal channel than email and people treat it that way. A template that reads like a mailshot will cost you more goodwill on WhatsApp than the same words would in an inbox. Keep bulk sends to messages the recipient is actually waiting for.